Driving qualified store visits for a premium carpet brand targeting the 25–55 upper-middle segment.
← All work
Carpita Store Traffic
ClientCarpita IndustryRetail Year2025 ServicesStrategy, Creative, Performance
+180%
Store Visits
4.1X
ROAS
+95%
Enquiries
Overview
The Challenge
Beautiful product, weak digital demand. Foot traffic depended on seasonal luck, not a system.
Strategy
Local-intent campaigns, offer architecture and a content style that made the product feel aspirational yet reachable.
Execution
Geo-targeted paid social, catalog storytelling and a promo calendar tied to peak buying windows.
Results
Consistent store visits and a measurable lift in high-intent enquiries.
